I'll meet you where you are.
CMO Services
I can help you in two ways!
I will step in to collaborate directly with your marketing department, working across teams and managing projects to achieve business objectives. Best for businesses with marketing teams or agencies in place, and seeking additional strategic leadership.
On the other hand, I can bring a full marketing team to you. Whether you need photography for branding and social media management, or upkeep with digital billboards and CTV commercials. I can help with that, and everything in between. Best for small to medium-sized businesses looking to get their marketing efforts off the ground.
A minimum duration of 6 months (24 weeks), part-time at 16 – 25 hours a week.
Strategy projects
Are you launching a product or need to refine your brand positioning? I can assist with developing a go-to-market strategy for your product launch, creating community-building initiatives, and analyzing your performance data for optimization.
This service is ideal for established businesses that have made progress in their branding and marketing efforts and are seeking guidance to leverage new opportunities.
A minimum duration of 2 – 3 months ( 8 – 12 weeks).
consulting
In this partnership, you’ll get advice on your marketing and brand strategies. The flow starts with an audit of your marketing channels and continues with feedback as you are implementing improvements to your efforts.
Great for small businesses and individuals starting out or needing a rebrand.
Four one-hour calls to start.
why work with a
fractional cmo?
- Comprehensive view of cross-platform marketing: I used to be a corporate girlie; you can trust me! I was hired as the “middle-woman” for Paid Social campaigns, ensuring smooth launches. I also created digital web display campaigns, sent out recorded radio and podcast ads, managed billboard ads, managed magazine placements, and handled other activities. They called me a Paid Media Specialist. I worked with many teams, produced numerous campaigns, gained valuable insights, and had a great time doing it. Now, I have the pleasure of applying that knowledge and working with you.
- Effective Strategy Development: One day, I pitched an idea that led to the opportunity to strategize two paid social campaigns for one of the smaller properties I managed. The property appreciated the increased brand awareness and adopted the campaigns permanently. I felt seen (and I’ll always be grateful to that manager who said, “Let’s do it”), and I realized I was onto something with my ambitions. I’ve been hooked ever since. (I showcase this in my portfolio and resume).
- Partnerships Thrive on Longevity: I believe all good things take time and patience. I’m best suited for those who want to make an impact through their outreach and are willing to adjust the wording – not the story – if needed to reach the right community members. Numbers can pop in the first month or the fourth month. Keep going.
- Learn How to Show Up as You: Learning to be unafraid of being seen is a much smaller hurdle than you might think. Trust me. If I did it, you can, too. Admittedly, I lost a handful of followers when I first started, but I then built a community! That’s where my longevity soapbox comes in.
creative projects
Got a project you want to bring to life? Open to collaboration? Let’s do it.
My portfolio is to the right!